Our Team
Yvette Simpson, Director
Yvette Simpson is a seasoned Executive Business Partner and the Founder of The Y Principle.
With 30 years of experience partnering with
C-Suite leaders, Board members, and Founders, Yvette has an in-depth knowledge of administration and business support, strategic initiatives, and a great appreciation for staff engagement and emotional intelligence. Yvette enjoys being “the people’s person” and bringing a smile to the workplace.
Throughout her career, Yvette has worked across diverse industries including finance, health, management consulting, manufacturing, FMCG, and startups.
Yvette has been recognised externally for her contribution to the profession, including recently being awarded Virtual Business Support Professional of the Year (2025) by the Australian Institute of Office Professionals (AIOP).
She was also awarded Travel Manager of the Year (2019) and was featured in Executive PA & Chief of Staff Magazine. Yvette has been invited to speak at leading industry forums such as the Executive Assistant Network Congress and EA Congress with Intrepid Minds.
Cathrine Macri,
EA & Office Manager
Cathrine is an accomplished administrative professional with more than 15 years experience across Not for Profits, Digital & Media Agencies, Start-ups & ASX Listed companies.
Cathrine's experiences span across the administrative spectrum, including Executive Assistance, Office Management, Events Management, Workplace Experience and HR coordination.
Cathrine is passionate about creating and maintaining an inclusive and positive company culture through the implementation of thoughtful and creative activities for staff engagement and cultural celebrations. She is also highly experienced in creating onboarding playbooks, introducing recognition programs and implementing company policies and procedures, to create an overall people focussed workplace.
A highly efficient and thought driven team player, Cathrine has been part of The Y Principle since August 2023, supporting clients with event management, travel bookings, diary management and general executive business support.
Brooke Meehan
Board Administration Assistant
Brooke is a highly experienced Governance, Risk and Compliance professional with over 20 years’ experience across enterprise environments, including an extensive career within financial services..
Brooke is a seasoned Governance, Risk, and Compliance professional with over 20 years of experience, including an extensive background in the financial services sector. She possesses a deep expertise in governance frameworks, regulatory change, and risk management, with a proven track record of assessing complex matters to drive effective organisational outcomes.
Her technical proficiency extends to executive-level reporting, governance assurance, and the seamless coordination of board-level committees and forums.
Known as a trusted advisor, Brooke excels at partnering with senior leaders and cross-functional teams to navigate intricate regulatory landscapes. She is recognised for her collaborative approach, high degree of integrity, and ability to translate policy into practical, real-world applications. Committed to excellence and discretion, she consistently delivers high-quality results that support long-term organisational success.
Sally Gosling,
Executive Assistant
Sally is a highly experienced administrative professional with over 20 years’ experience across administration working across industries including disability, automotive, childcare, property development, tourism and insurance.
Sally’s experience spans the administrative spectrum, including executive support, office coordination, budget and event management, and stakeholder communication. She is highly organised and dependable, with a strong appreciation for accuracy, well-presented information and clear, professional communication.
A values-driven professional, Sally thrives in environments built on trust, kindness and strong ethical principles. She approaches challenges with creativity and a willingness to explore innovative solutions, and takes pride in creating structured, supportive environments that allow executives and teams to flourish.
Nerida Gauci,
Executive Assistant
Nerida is a seasoned Executive Assistant and Operations professional with over 15 years’ experience supporting C-Suite executives across a diverse range of industries.
Nerida brings extensive experience partnering with Founders, C-Suite executives and Boards across industries including investment management, financial services, resources, management consulting, oil and gas, and the carbon and clean energy sector. Known for her discretion, high emotional intelligence and proactive approach, Nerida is a trusted confidant and right-hand support to the executives she works with.
Nerida is dedicated to building strong, trusted working relationships and takes pride in enabling the executives and teams she supports to focus on what matters most.